TheNextWeb reported today that Google plans to launch a third-party commenting platform to rival Facebook’s. In recent years, many sites have adopted Facebook’s commenting platform, hoping to take advantage of the company’s Open Graph data push. 

The Google comment system, which will almost certainly rival that of Facebook, will have deep links to Google’s network of services and websites, indexing comments in Google Search, and most significantly, the system will be available for use on third party sites.

This is likely an effort to draw Web users one step closer to Google+, but that won’t be must of a perk to site managers. Indexing comments in Google Search, however, could provide publishers more opportunities to surface in search results. Will be interesting to observe early adoption of Google’s comment platform. My company uses Disqus, which I’m generally very happy with.