Twitter will be offer more targeting options for advertisers on mobile, reports TechCrunch. A few week’s ago, CEO Dick Costolo announced that Twitter would be bringing Promoted Tweets and Promoted Accounts to mobile. At the time, these ‘Promoted Products’ were available only to a small number of users, from the brands they follow.
Today, the company announced a broader roll out of the service, allowing brands to target users (even those who don’t follow the them) by interest, location, and device. Promoted Tweets will appear on a user’s timeline, and also on search. On the timeline, the Promoted Tweet will fall off the page, as new tweets roll in. On search, the tweet will remain at the top of the page until “swiped” off.
Obviously, improved targeting is good news for advertisers. Twitter has reported high engagement on Web ads, and projects similar engagement on mobile. I, for one, will be putting these targeted mobile ads to the test when my company rolls out a new product for iOS in the coming weeks.