Google plans to give its Web-search formula a bit of a face lift. In addition to displaying the traditional list of URLs, the search engine will begin to surface more facts and direct answers to queries at the top of top of the search results.
The change will make Google search more closely aligned with “how humans understand the world,” Amit Singhal, a top Google search exec, told WSJ.
While this move will likely present Google with new real estate on which to serve search ads (which currently generates $37 billion in annual revenue for the company), it will be interesting to see how this shift will affect SEO strategy for indexed companies. It will also be interesting to examine those companies’ click-through-rates, as users will begin to see more answers on the search page, itself.